CRM & Marketing Automation Executive
About the Role
CRM & Marketing Automation Specialist
Dublin/ Hybrid
We are looking for a CRM & Marketing Automation Specialist to join one dynamic Email Marketing team. If you excel in a fast-paced setting, have a passion for ongoing learning, and enjoy working towards defined goals, this role is ideal for you.
As a CRM & Marketing Automation Specialist, you will evaluate clients' current email marketing efforts, understand their business and customer profiles, and create and implement improved strategies to achieve outstanding results. You will be responsible for overseeing all elements of email marketing campaigns, including market research, automation setup, list management, A/B testing, content creation, and performance analysis.
Your Benefits:
- Competitive salary
- A focus on professional development within an independent digital marketing agency
- A supportive and enjoyable work environment
- Continuous training opportunities with a focus on career growth
Your Role & Responsibilities:
- Review existing email campaigns to identify strengths and areas for improvement
- Develop diverse email strategies for eCommerce, B2B, lead nurturing, newsletters, etc.
- Implement effective list segmentation techniques
- Manage customer lists and databases
- Plan, design, and create automated email flows and campaigns
- Craft compelling email copy and design engaging templates
- Monitor, optimize, and report on campaign performance
- Stay updated on changes in the digital landscape, including third-party cookies and data privacy legislation, and educate clients on these topics
- Communicate strategy, project progress, and results to clients and team members
- Identify opportunities for business growth through email marketing for new and existing clients
- Prepare and present proposals to potential clients
Professional Competencies:
- Strong passion for email marketing, CRM, and automation
- Excellent writing and verbal communication skills
- Creative problem-solving abilities
- Attention to detail and the ability to manage multiple tasks in a deadline-driven environment
- Clear and effective communication on email marketing and automation topics
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management, and time management skills
Requirements:
To qualify for this role, you should have:
- Over 2 years of experience managing email campaigns and automations
- Extensive knowledge of Klaviyo and its capabilities
- Experience with other recognized email platforms (e.g., Mailchimp, Hubspot, Salesforce, Constant Contact, Campaign Monitor) is a plus
- Experience with Google Analytics and email reporting tools
- Proficiency in MS Office and Google Docs product suites
- A BSc/BA degree in marketing/advertising, business, or a related field
- Experience in other digital marketing areas (Paid Social, Paid Search, SEO) is a plus
- Experience working in an agency environment is a plus
If this role aligns with your career aspirations, seize the opportunity and apply today! No CV? No problem – utilize your LinkedIn or XING profile.
If you know someone who would excel in this position, encourage them to apply. Take advantage of our referral program, where you receive €500 / £425 / $530 / SGD730 for a successful referral, and we make an equal charitable donation.
For any questions or further information, please contact Alisa Liddell:
alisa.liddell@adaptive-digital.com
+44203473380
#LI-AL1
#LI-Hybrid