Senior Digital Marketing Strategist

Salary/Rate:-
Job type:Perm
Town/City:Orlando
Country:United States
Business Sectors:Digital, Paid Media
Job ref:24381
Post Date:15. 08. 2023
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About the Role

About the job
 
About The Role
 
Our client was founded in 2007 as an entrepreneurial digital marketing startup with a core competency in search engine optimization. Over the years, they have evolved into a collection of ventures powered by digital brands with a holistic marketing approach. Currently, the team is looking for a passionate Senior Digital Marketing Strategist to help drive the marketing strategy for their sites and help them achieve quarterly and annual goals for keyword rankings, web traffic, and leads.
 
If this sounds like you or anyone in your network, feel free to drop me a message at liliana.namestnik@adaptive-digital.com.
 
Responsibilites:
  • Highly contributes to developing effective marketing initiatives across all web properties with the aim of meeting or exceeding traffic goals and lead-generation goals set by the company for various websites and projects.
  •  Works with Marketing Lead, Content Lead and Development Lead to build more robust, lead-generating websites.
  • Understands and manages lead funnel reporting for all projects.
  • Advanced understanding and trains others on marketing tools.
  • Highly contributes to our ability to reach our overall business goals.
  • Advanced experience in SEO including:
  • Constant monitoring of analytics and search console
  • Pushing E-E-A-T initiatives
  • Generating positive reviews and mentions of the site
  • Oversee link audits and disavows
• Advanced experience in PPC including:
  • Responsible for generating quality leads within a target CPL and budget
  • Responsible for ensuring project is on track to meet lead and budget goals, including project projections and shifting spend allocations
  • Develops PPC and traditional marketing strategy
  • Executes PPC campaigns (Google, Bing, Facebook, Display, Print)
• Execution of PPC strategy for:
  • Keyword expansion, management, and bidding
  • Ad copy creation and testing
  • Asset creation and testing o Landing page creation and A/B
If you are ready to take on this exciting role, let's get in touch!

liliana.namestnik@adaptive-digital.com
#LI-LN1
#LI-Hybrid